P4

Distribution

 League of legends was released on October 27, 2009 which Riot Games self-publishes and controls the game and all its customer services in North America. They've signed deals to do with the distribution of League of Legends in North America, Europe and Asia. But then by July 2013, the game was distributed wider towards Australia, the United States, Canada, Europe, Philippines and South Korea.
The game is distributed in China by Tencent Inc., the largest Internet value-added services company in China best known for its 'QQ' Instant Messaging client. The game has been distributed to Tencent's growing 300 million Internet user base through its leading 'QQ' Game portal.

Advertising

This video advertisement from league of legends uses a lot of gamer languages such as 'gg' so that the audience can acknowledge that this is a gamers community game, and many gamers might relate to this language and play league of legends. Also, in the advert, they showed gamers from varied places around the world and different cultures and languages with the same reactions whilst playing league of legends and saying 'GG' which means Good Game, this suggests that league of legends is pulling a community no matter from where you are from, we are all the same. The League of legends advet.